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Research papers

Consumer satisfaction as a marketing decision making tool for public transportation (French)

The RATP, a public service and autonomous enterprise, has always been concerned with "customer satisfaction". A consensus of usage has been created around this term by the RATP and the authorities to which it is responsible: who would not want to...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Michel Barjanski, Yves Evrard
Company: KANTAR TNS Malaysia
June 15, 1986
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Citation

Barjanski and Evrard (1986a, June 15). Consumer satisfaction as a marketing decision making tool for public transportation (French). ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/consumer-satisfaction-as-a-marketing-decision-making-tool-for-public-transportation-french-


Research papers

Integrating multi-country research into marketing strategy decisions

Multi-country marketing research studies are, by definition, complex projects. Conducting research on a consistent and comparable basis across countries with different cultures and different languages challenges all the researcher's skills....

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Donna Naeve
June 15, 1986
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Citation

Naeve, D. (1986a, June 15). Integrating multi-country research into marketing strategy decisions . ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/integrating-multi-country-research-into-marketing-strategy-decisions-


Research papers

The researcher at the service of decision-making in collective build-up of the enterprise's project

After summarily introducing the concept of ENTERPRISE'S PROJECT, the paper shows how useful it is to carry out psycho-sociological research in the build-up of the ENTERPRISE'S PROJECT; it puts in evidence the role of the researcher, acting in the...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Pierre J. Burgaud
June 15, 1986
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Citation

Burgaud, P. J. (1986a, June 15). The researcher at the service of decision-making in collective build-up of the enterprise's project. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/the-researcher-at-the-service-of-decision-making-in-collective-build-up-of-the-enterprise-s-project


Research papers

Consumer satisfaction as a marketing decision making tool for public transportation

The RATP, a public service and autonomous enterprise, has always been concerned with "customer satisfaction". A consensus of usage has been created around this term by the RATP and the authorities to which it is responsible: who would not want to...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Michel Barjanski, Yves Evrard
Company: KANTAR TNS Malaysia
June 15, 1986
×

Citation

Barjanski and Evrard (1986a, June 15). Consumer satisfaction as a marketing decision making tool for public transportation. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/consumer-satisfaction-as-a-marketing-decision-making-tool-for-public-transportation


Research papers

Continuos-survey

In consultation with the Magazine Division it was definitely decided in May of this year to start and implement a comprehensive continuous (readership) survey of the magazine market. For the time being this survey will be restricted to developments...

Catalogue: Seminar 1985: Quality In Publishing
Author: Hein G.M. Brinkhoff
November 27, 1985
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Citation

Brinkhoff, H. G. (1985a, November 27). Continuos-survey. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/continuos-survey


Research papers

Strategies for analysing scanner data for publishers

The objectives of this paper are to detail the experiences in developing and using scanner-based systems and to demonstrate how these systems have influenced marketing and marketing research in general. The central focus of this paper is a discussion...

Catalogue: Seminar 1985: Quality In Publishing
Author: Jan Willem Bol
November 27, 1985
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Citation

Bol, J. (1985a, November 27). Strategies for analysing scanner data for publishers. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/strategies-for-analysing-scanner-data-for-publishers


Research papers

Introduction to the seminar

We will be discussing the use of promotion and sponsorship in the marketing mix, dealing with the state of the art and trends. And, of course, within the framework of the ESOMAR umbrella, we will pay particular attention to roles of research in...

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Author: Mario van Hamersveld
Company: Philips International
November 6, 1985
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Citation

van Hamersveld, M. (1985a, November 06). Introduction to the seminar. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/introduction-to-the-seminar-2686


Research papers

The mini parliament technique

Especially in local politics of small towns and communties the formulation of objectives and the development of decisions is highly intransparent. The new method provides applicable results for the decision-taking procedure of honorary persons acting...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Authors: Klaus-Christian Kleinpeld, Claus Merbold
June 15, 1985
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Citation

Kleinpeld and Merbold (1985a, June 15). The mini parliament technique. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/the-mini-parliament-technique


Research papers

The mini parliament technique (German)

Especially in local politics of small towns and communties the formulation of objectives and the development of decisions is highly intransparent. The new method provides applicable results for the decision-taking procedure of honorary persons acting...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Authors: Klaus-Christian Kleinpeld, Claus Merbold
June 15, 1985
×

Citation

Kleinpeld and Merbold (1985a, June 15). The mini parliament technique (German). ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/the-mini-parliament-technique-german-